The Brief

For the first time ever, Robert Parker, one of the world’s most influential wine critic will tour the world hosting a series of interactive wine events designed to excite, inform and entertain.

The team knew its international customers needed better access to event information. Purchasing of tickets also plays a vital role in the success of these world events. On top of that, a series of event marketing initiatives, planning from websites, giveaways and VIP tickets had to be created and distributed in Asia, USA and Europe.

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Idea

BRINGING A WORLD OF PLEASURE TO A SINGULAR TASTING EXPERIENCE

The design solution was simplicity with a subtle touch of elegance. DW worked with DW Links, our interactive associate, to design an interface to make finding and booking event tickets a quick and fuss-free experience.

This user experience was designed to access the same powerful purchasing tools found on many multinational organisations. On the other hand, purchasing habits were carefully assessed to predict and derive any purchase permutation outcomes.

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The designs were adapted in every other event material for a singular brand experience. Parker’s well-known signature was brought upfront as a logo with the purpose of bringing up the brand’s name through him. The combination of deep brown, beige and a subtle hint of orange were used to represent the tone of luxury, encompassing a beautiful bouquet of richness and taste. The subtle ring design in the background was derived from the top view of wine glasses. An accumulation of numerous rings represented wine aficionados celebrating and appreciating wine together.

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Result

With the tour stopping in Beijing, Shanghai, Hong Kong, Kuala Lumpur and Singapore, the Asia event was a great success and event tickets were already sold out by the pre-launch period. The tour continued in selected cities in USA, before finishing in London later that year.

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